The Tale of Two Elle's


Not so long ago, two lovely girls were born on the opposite sides of South Africa. They grew up and studied, and traveled the world, and, as if by magic, their paths crossed in Dubai.

They worked hard and had children and then decided: now was the time for living life in full colour, doing something they were both passionate about. They wanted to share some of the joy of life and exuberance synonymous with their home country, with fellow expats in the UAE. Loving the creativity and talent so abundant in South Africa, they felt it was time to expose these brands to a wider market.

So, Michelle and Marzelle (hence the brand name Elle & Elle) decided to start importing a carefully selected and curated range of homeware, fashion and accessories showcasing the best of ethically sourced, trendy and quality products from South Africa.

Think bright and bold, vibrant colours and beautiful prints with an earthy undertone, and that is Elle & Elle in a nutshell.

First up is an amazing selection of microfibre beach towels from Bobums and swimwear from Breazies in South Africa, ready to brighten up any beach day. We also have two luxury luggage brands: Thandana and IY Apparel with their beautiful picnic and wine coolers, vanity bags, beach bags, overnight bags and laptop bags. Our most recent addition to the collection is Surf Sense. Surf Sense has brightly coloured handmade long sleeve girls swimwear.

The range will expand to other products which promise to add enjoyment and flair to many UAE homes. Visit the Elle & Elle online store, the go-to store when looking for that special gift, or just wanting to spoil yourself.