Exciting news!! New Thandana and Bobums stock available.

  • A curated selection of South African Brands

  • Ethically Sourced, Trendy and Great Quality.
Read More

  • IY Apparel

  • Handcrafted High Quality Bags
Shop Now

  • Thandana

  • Luxury South African Luggage
Shop Now

  • Bobums

  • Bright & Colourful Microfibre Beach Towels
Shop Now

  • Breazies

  • Swim Shorts for the Dads and Lads
Shop Now

A curated selection of South African Brands

Ethically Sourced, Trendy and Great Quality. Read More

IY Apparel

Handcrafted High Quality Bags Shop Now

Thandana

Luxury South African Luggage Shop Now

Bobums

Bright & Colourful Microfibre Beach Towels Shop Now

Breazies

Swim Shorts for the Dads and Lads Shop Now

Our Brands

New towel prints have just launched!

Bobums is a proudly South African, woman owned company, specialising in lightweight, quick drying microfibre towels, manufactured from 100% repurposed plastics.  

The towels are durable, super absorbent, compact, anti bacterial and sand free. Bold, vibrant and colourful print designs add panache to these must have summer essentials. 

Bobums is the perfect product for an active lifestyle!

More info

Elle & Elle Featured Collection

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Customer Reviews

These are the absolute best towels to have as a mom. They fold so compactly, they take up zero space in your beach or pool bag and that’s not the best part... The prints and colours are SO amazing that you can’t wait to pull it out your bag and show it off. These are a game changer 💕

Sarah Edgecombe

There is nothing cuter than seeing my husband and son sporting their matching Breazies on the beach or at the pool. My 6 year old couldn’t wait to wear his costume that matched his dads and always looks super proud!  The bright colours, fun patterns and awesome quality make these swim shorts a must have for those hot summer days- especially here in Dubai!

Carolyn Russell

I ordered my Bobums towels from Elle & Elle, a complete set for my family and I’m so so happy with the product and impeccable service! I had a query about the towel size and material which was answered right away. I’m so excited to see what else Elle & Elle has to offer. It’s about time Dubai sees more South African products! 

Leigh MacDonald