Our new IY Apparel collection has just gone live. Staycation in style.

  • IY Apparel

  • Handcrafted High Quality Bags
Shop Now

  • A curated selection of South African Brands

  • Ethically Sourced, Trendy and Great Quality.
Read More

  • Breazies

  • Vibrant, Limited Edition, Quality Swimwear
Shop Now

  • Thandana

  • Luxury South African Luggage
Shop Now

  • Bobums

  • Bright & Colourful Microfibre Beach Towels
Shop Now

  • Surf Sense

  • Sustainable Girls Swimwear
Shop Now

IY Apparel

Handcrafted High Quality Bags Shop Now

A curated selection of South African Brands

Ethically Sourced, Trendy and Great Quality. Read More

Breazies

Vibrant, Limited Edition, Quality Swimwear Shop Now

Thandana

Luxury South African Luggage Shop Now

Bobums

Bright & Colourful Microfibre Beach Towels Shop Now

Surf Sense

Sustainable Girls Swimwear Shop Now
IY Apparel Shopper Bag

IY Apparel

Nothing beats the feeling of looking trendy while supporting a good cause. Another exciting new collection from IY Apparel has launched – a brand which does exactly that. 

IY Apparel, based in Durban, South Africa, offers an exclusive range of handcrafted bags, including shoppers, overnight bags, beach bags, lunch and picnic coolers, wine coolers and toiletry bags. The outer fabric is laminated to ensure the fabric is waterproof. Inspired by nature and in sync with current colour palettes, the vibrant fabric prints will make a statement wherever you go.

Read More

Elle & Elle Featured Collection

  • IY Apparel wine or drinks cooler
    IY Apparel
    AED 180.00
    AED 180.00
    Sold out
  • IY Apparel Courtney Cooler Bag picnic bag
    IY Apparel
    AED 360.00
    AED 360.00
    Sold out
  • IY Apparel Courtney Cooler Bag picnic bag
    IY Apparel
    AED 360.00
    AED 360.00
    Sold out
  • IY Apparel wine or drinks cooler Reed yellow
    IY Apparel
    AED 180.00
    AED 180.00
    Sold out
  • IY Apparel Pink Wine Cooler
    IY Apparel
    AED 180.00
    AED 180.00
    Sold out
  • Pink IY Apparel Courtney Cooler Bag picnic bag
    IY Apparel
    AED 360.00
    AED 360.00
    Sold out
  • IY Apparel Shopper Bag Pink
    IY Apparel
    AED 350.00
    AED 350.00
    Sold out
  • Front View IY Apparel Overnight bag
    IY Apparel
    AED 460.00
    AED 460.00
    Sold out
View all

Customer Reviews

These are the absolute best towels to have as a mom. They fold so compactly, they take up zero space in your beach or pool bag and that’s not the best part... The prints and colours are SO amazing that you can’t wait to pull it out your bag and show it off. These are a game changer 💕

Sarah Edgecombe

There is nothing cuter than seeing my husband and son sporting their matching Breazies on the beach or at the pool. My 6 year old couldn’t wait to wear his costume that matched his dads and always looks super proud!  The bright colours, fun patterns and awesome quality make these swim shorts a must have for those hot summer days- especially here in Dubai!

Carolyn Russell

I ordered my Bobums towels from Elle & Elle, a complete set for my family and I’m so so happy with the product and impeccable service! I had a query about the towel size and material which was answered right away. I’m so excited to see what else Elle & Elle has to offer. It’s about time Dubai sees more South African products! 

Leigh MacDonald