Collection: About IY Apparel

Nothing beats the feeling of looking trendy while supporting a good cause. Another exciting new range in the Elle & Elle line-up is IY Apparel – a brand which does exactly that.

IY Apparel, based in Durban, South Africa, offers an exclusive range of handcrafted bags, including shoppers, beach bags, wine coolers, lunch and picnic coolers and toiletry bags. The outer fabric is laminated to ensure the fabric is waterproof and some of the trims are 100% genuine leather. Inspired by nature and in sync with current colour palettes, the vibrant fabric prints will make a statement wherever you go.

However, at IY Apparel it is not all about beautiful products, but about creating a sustainable income for the Ingane Yami (IY) children’s village on the outskirts of Durban. Five per cent of IY Apparel sales go to the village. Ingane Yami, which means ‘my child’ in Zulu, was established in 2010 in response to the orphan crisis in KwaZulu/Natal. Today it is a vibrant community with a school, community centre, creche and sports fields, and is home to 20 orphaned children.  

‘At IY Apparel we are passionate about making beautiful products. But that is not all the business is about. The IY story evolved with people and purpose in mind, and the creation of products that carry a message of hope. We believe that at Ingane Yami children’s stories are being rewritten. Lives are changed from hopelessness and despair to ones of love, belonging and a bright future.’

16 products
  • Courtney Cooler Laminated Fabric - Shell Green
    IY Apparel Courtney Cooler Bag picnic bag
    Vendor
    IY Apparel
    Regular price
    AED 300.00
    Sale price
    AED 300.00
    Regular price
    AED 360.00
    Unit price
    per 
    Sold out
  • Courtney Cooler Laminated Fabric - Weave Green
    IY Apparel Courtney Cooler Bag picnic bag
    Vendor
    IY Apparel
    Regular price
    AED 300.00
    Sale price
    AED 300.00
    Regular price
    AED 360.00
    Unit price
    per 
    Sold out
  • Courtney Cooler Laminated Fabric - Leaves Blue
    Blue Leaves IY Apparel Courtney Cooler Bag picnic bag
    Vendor
    IY Apparel
    Regular price
    AED 300.00
    Sale price
    AED 300.00
    Regular price
    AED 360.00
    Unit price
    per 
    Sold out
  • Courtney Cooler Laminated Fabric - Cracked Earth Coral
    Pink IY Apparel Courtney Cooler Bag picnic bag
    Vendor
    IY Apparel
    Regular price
    AED 300.00
    Sale price
    AED 300.00
    Regular price
    AED 360.00
    Unit price
    per 
    Sold out
  • Wine Cooler Double Carry Laminated Fabric - Cracked Earth Coral
    IY Apparel Pink Wine Cooler
    Vendor
    IY Apparel
    Regular price
    AED 180.00
    Sale price
    AED 180.00
    Regular price
    Unit price
    per 
    Sold out
  • Wine Cooler Double Carry Laminated Fabric - Stripes Blue
    IY Apparel wine cooler
    Vendor
    IY Apparel
    Regular price
    AED 150.00
    Sale price
    AED 150.00
    Regular price
    AED 180.00
    Unit price
    per 
    Sold out
  • Wine Cooler Double Carry Laminated Fabric - Reeds Black
    IY Apparel wine or drinks cooler
    Vendor
    IY Apparel
    Regular price
    AED 150.00
    Sale price
    AED 150.00
    Regular price
    AED 180.00
    Unit price
    per 
    Sold out
  • Wine Cooler Double Carry Laminated Fabric - Reeds Pink
    IY Apparel wine cooler Reed Pink
    Vendor
    IY Apparel
    Regular price
    AED 150.00
    Sale price
    AED 150.00
    Regular price
    AED 180.00
    Unit price
    per 
    Sold out
  • Cracked Earth Coral Wine Cooler & Picnic Cooler
    Vendor
    IY Apparel
    Regular price
    AED 480.00
    Sale price
    AED 480.00
    Regular price
    AED 540.00
    Unit price
    per 
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  • Overnight Bag Laminated Fabric - Stripe Pink
    Front View IY Apparel Overnight bag Pink Stripes
    Vendor
    IY Apparel
    Regular price
    AED 460.00
    Sale price
    AED 460.00
    Regular price
    Unit price
    per 
    Sold out
  • Overnight Bag Laminated Fabric - Leaves Blue
    Front View of IY Apparel Overnight bag blue leaves
    Vendor
    IY Apparel
    Regular price
    AED 460.00
    Sale price
    AED 460.00
    Regular price
    Unit price
    per 
    Sold out
  • Overnight Bag Laminated Fabric - Scatter White on Black
    Front view of IY Apparel Overnight bag - scatter white on black
    Vendor
    IY Apparel
    Regular price
    AED 460.00
    Sale price
    AED 460.00
    Regular price
    Unit price
    per 
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  • Shopper/Beach Bag - Cracked Earth Coral
    IY Apparel Shopper Bag
    Vendor
    IY Apparel
    Regular price
    AED 350.00
    Sale price
    AED 350.00
    Regular price
    Unit price
    per 
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  • Shopper/Beach Bag - Leaves Blue
    IY Apparel Shopper Bag
    Vendor
    IY Apparel
    Regular price
    AED 350.00
    Sale price
    AED 350.00
    Regular price
    Unit price
    per 
    Sold out
  • Shopper/Beach Bag - Protea Black
    IY Apparel Shopper Bag and overnight bag
    Vendor
    IY Apparel
    Regular price
    AED 300.00
    Sale price
    AED 300.00
    Regular price
    AED 350.00
    Unit price
    per 
    Sold out
  • Lunch Cooler Bag - Laminated Fabric Stripes Blue
    IY Apparel navy stripe lunch cooler
    Vendor
    IY Apparel
    Regular price
    AED 160.00
    Sale price
    AED 160.00
    Regular price
    AED 220.00
    Unit price
    per 
    Sold out