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  • Elle & Elle

  • A Collection of South African Brands
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Elle & Elle

A Collection of South African Brands Read More

Bobums

Quick Drying Beach Towels Shop Now

Breazies

Vibrant, Limited Edition Swimwear Shop Now

Sichri

Jewelry For Your Sunglasses. Shop Now

Natural Selection

Accessories Inspired by Africa and Beyond. Shop Now

Welcome to Elle & Elle...

where it's summer all year round.

We've handpicked a special collection of unique, summery brands from South Africa. From beachwear to accessories, these collections are bursting with trendy, high quality and creative items for the whole family.

There's something for everyone and for every occasion.

Quick Dry Beach Towels

Bobums specialises in lightweight, quick drying microfibre swimming towels, manufactured from 100% repurposed plastics.  

The towels are durable, super absorbent, fold really small, anti bacterial and sand free.

Bold, vibrant and colourful print designs add fun to any beach day.

Bobums is the perfect product for an active lifestyle!

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The Bobums Beach Towel - Pink & Black Palms, showcasing tropical prints with palm trees and abstract patterns in vibrant blue, green, orange, and pink hues, hangs drying against a rock backdrop.
A person stands on a beach, glancing back over their shoulder in Koko Active's leopard-print Extra Shorty Shorts - Step Up with red straps. The ethical ensemble includes UV50 protection. In the background, the ocean meets a partly cloudy sky.

Koko Active - gym gear for a hot summer.

We are excited to introduce our newest brand, Koko Active – a luxurious activewear brand proudly made in South Africa.

Elle & Elle launched these recently and they've already sold out in some prints and sizes!

Hurry and get yours - Each shorty short piece is ethically designed and crafted by women, for women.

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New Swimwear Collection.

South Africa’s most vibrant swimwear and lifestyle brand, Breazies, is on a mission to brighten up your beach days with their iconic, limited edition, world class swimwear.

Elle & Elle's latest addition is a brand new range of prints launched just in time for the outdoor season. We've got matching prints for the kids and dads as well as a new range of long sleeve swimwear for the girls.

Breazies - more fun, more good.

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Elle & Elle Featured Collection

  • Breazies kids swim shorts with turtles on a coral red background - front view
    Breazies
    AED 150.00
    AED 150.00
    Sold out
  • Breazies Girls one piece swimsuit with blue turtles on a coral background - shown on girl looking over her shoulder
    Breazies
    AED 150.00
    AED 150.00
    Sold out
  • Breazies girls long sleeve swimsuit with turtles on a coral background - front view shown on young girl
    Breazies
    AED 160.00
    AED 160.00
    Sold out
  • Breazies swim shorts for adults - hibiscus flower on orange background - front view
    Breazies
    AED 200.00
    AED 200.00
    Sold out
  • Breazies Kids Swim Shorts-Hibiscus flowers on an Orange background - Front view
    Breazies
    AED 150.00
    AED 150.00
    Sold out
  • Breazies girls swimwear with hibiscus flower on an orange background- shown on a young girl - side view.
    Breazies
    AED 150.00
    AED 150.00
    Sold out
  • Breazies men swim shorts with pink hibiscus flower on a blue background - front view
    Breazies
    AED 200.00
    AED 200.00
    Sold out
  • Breazies boys swim shorts with blue and yellow flowers - front view
    Breazies
    AED 150.00
    AED 150.00
    Sold out
View all

Customer Reviews

There is nothing cuter than seeing my husband and son sporting their matching Breazies on the beach or at the pool. My 6 year old couldn’t wait to wear his costume that matched his dads and always looks super proud!  The bright colours, fun patterns and awesome quality make these swim shorts a must have for those hot summer days- especially here in Dubai!

Carolyn Russell

I ordered my Bobums towels from Elle & Elle, a complete set for my family and I’m so so happy with the product and impeccable service! I had a query about the towel size and material which was answered right away. I’m so excited to see what else Elle & Elle has to offer. It’s about time Dubai sees more South African products! 

Leigh MacDonald

These are the absolute best towels to have as a mom. They fold so compactly, they take up zero space in your beach or pool bag and that’s not the best part... The prints and colours are SO amazing that you can’t wait to pull it out your bag and show it off. These are a game changer 💕

Sarah Edgecombe