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  • Elle & Elle

  • A Collection of South African Brands
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  • Bobums

  • Quick Drying Beach Towels
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  • Koko Active

  • Luxurious activewear brand.
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  • Back to School

  • Start the school year in style.
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  • Breazies

  • Vibrant, Limited Edition Swimwear
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Elle & Elle

A Collection of South African Brands Read More

Bobums

Quick Drying Beach Towels Shop Now

Koko Active

Luxurious activewear brand. Shop Now

Back to School

Start the school year in style. Shop Now

Breazies

Vibrant, Limited Edition Swimwear Shop Now

Welcome to Elle & Elle...

where it's summer all year round.

We've handpicked a special collection of unique, summery brands from South Africa. From beachwear to accessories, these collections are bursting with trendy, high quality and creative items for the whole family.

There's something for everyone and for every occasion.

Quick Dry Swimming Towels

Bobums specialises in lightweight, quick drying microfibre swimming towels, manufactured from 100% repurposed plastics.

Bold, vibrant and colourful print designs add fun to any beach day. These towels are also perfect for school swimming - small enough to pack in a school bag and quick drying.

Bobums is the perfect product for an active lifestyle!

More info
The Bobums Quick Dry Beach Towel - Pink & Black Palms, showcasing tropical prints with palm trees and abstract patterns in vibrant blue, green, orange, and pink hues, hangs drying against a rock backdrop.
Beach Bums green and white stripe insulated material tote cooler bag

Hello Beach Bums

The Beach Bums of Cape Town is a small beach brand, inspired by wholesome South African sunshine, the slower life and simple pleasures.

Elle & Elle are now stocking The Beach Bums Tote Insulated Cooler Bags which we hope will see you, your friends and your families through endless beach days.

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Koko Active - gym gear for a hot summer.

News Alert! Our Koko Active shorty shorts are back in stock plus we have a new colour AND a racer back bra in our favourite print!

Elle & Elle launched this activewear brand recently and it's already sold out multiple times. We keep on bringing in more stock as they're just such fun and such great quality.

Hurry and get yours - Each Koko Active item is ethically designed and crafted by women, for women.

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Person wearing a Koko Active leopard print sports bra and shorts with red accents, featuring the Koko Active brand.

Africa-Inspired Summer Bags

Natural Selection is anything but bland—a vibrant brand inspired by Africa’s rich cultures and landscapes with a bold, adventurous spirit.

At Elle & Elle, we’ve curated a stunning collection of their beach bags, matching wraps, and pouches to complement your summer style in Dubai.

Limited stock—shop yours before they’re gone!

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Elle & Elle Featured Collection

  • The Bobums Kids Hoodie Towel - Monster Head showcases a playful monster design with blue, green, and orange creatures on a bright blue background. Featuring
    Bobums
    AED 120.00
    AED 120.00
    AED 110.00
    Sold out
  • The Bobums Kids Hoodie Towel - Many Sharks is crafted from quick-drying microfibre and designed with a playful shark pattern, shown in front and back views.
    Bobums
    AED 120.00
    AED 120.00
    Sold out
  • Front and back views of the Bobums Kids Hoodie poncho Towel - Pastel Leopard, crafted from quick-drying microfibre with a colourful pastel leopard print in pink, blue, yellow, and green.
    Bobums
    AED 120.00
    AED 120.00
    Sold out
  • The Bobums Kids Hoodie Towel - Patterned Pines showcases vibrant pink, blue, green, and purple pineapples and abstract shapes on white. With front and back views, this fun yet practical beach essential combines a hooded garment with eye-catching design.
    Bobums
    AED 120.00
    AED 120.00
    Sold out
  • The Bobums Beach Towel - Spring Flamingo features a vibrant tropical design with pink flamingos, yellow and pink hibiscus flowers, blue and white orchids, and lush green palm leaves on a light blue background. Crafted from 100% recycled materials, the beach towel's bottom right corner is turned up like a page curl.
    Bobums
    AED 120.00
    AED 120.00
    Sold out
  • Bobums Quick drying microfibre beach towel
    Bobums
    AED 130.00
    AED 130.00
    Sold out
  • Bobums Quick drying microfibre beach towel
    Bobums
    AED 130.00
    AED 130.00
    Sold out
  • Bobums Quick drying microfibre beach towel
    Bobums
    AED 130.00
    AED 130.00
    Sold out
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Customer Reviews

There is nothing cuter than seeing my husband and son sporting their matching Breazies on the beach or at the pool. My 6 year old couldn’t wait to wear his costume that matched his dads and always looks super proud!  The bright colours, fun patterns and awesome quality make these swim shorts a must have for those hot summer days- especially here in Dubai!

Carolyn Russell

I ordered my Bobums towels from Elle & Elle, a complete set for my family and I’m so so happy with the product and impeccable service! I had a query about the towel size and material which was answered right away. I’m so excited to see what else Elle & Elle has to offer. It’s about time Dubai sees more South African products! 

Leigh MacDonald

These are the absolute best towels to have as a mom. They fold so compactly, they take up zero space in your beach or pool bag and that’s not the best part... The prints and colours are SO amazing that you can’t wait to pull it out your bag and show it off. These are a game changer 💕

Sarah Edgecombe