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  • Koko Active

  • Activewear made by Women, for Women!
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  • Natural Selection

  • Accessories inspired by Africa and Beyond.
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  • Elle & Elle

  • A Collection of South African Brands
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  • Bobums

  • Quick Drying Beach Towels
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  • Breazies

  • Vibrant, Limited Edition Swimwear
Shop Now

Koko Active

Activewear made by Women, for Women! Shop Now

Natural Selection

Accessories inspired by Africa and Beyond. Shop Now

Elle & Elle

A Collection of South African Brands Read More

Bobums

Quick Drying Beach Towels Shop Now

Breazies

Vibrant, Limited Edition Swimwear Shop Now

Welcome to Elle & Elle...

where it's summer all year round.

We've handpicked a special collection of unique, summery brands from South Africa. From beachwear to accessories, these collections are bursting with trendy, high quality and creative items for the whole family.

There's something for everyone and for every occasion.

Looking for the perfect Mother's Day gift?

This Mother's Day, we're making it easy to give the perfect gift with a specially selected gift catalogue for her.

Choose from our brand new gym shorts in the cutest prints, sarong & matching beach pouch sets, beach bags, picnic coolers and lots more.

Need help selecting the perfect gift? Our team can curate a beautifully hand-picked selection just for you.

Plus, enjoy free delivery and gift wrapping across the UAE.

Gifts for Her
Four Natural Selection beach bags hanging - colourful totes crafted from poly canvas, showcasing beige handles and a vibrant design . They feature waterproof lining and a tassel charm on one handle.
A person stands on a beach, glancing back over their shoulder in Koko Active's leopard-print Extra Shorty Shorts - Step Up with red straps. The ethical ensemble includes UV50 protection. In the background, the ocean meets a partly cloudy sky.

Koko Active - Sporty Mama Gift Idea

We are excited to introduce our newest brand, Koko Active – a luxurious activewear brand proudly made in South Africa.

Elle & Elle is offering an exclusive collection featuring three beautiful prints in their signature shorty shorts style.

Each piece is ethically designed and crafted by women, for women. Plus, every pair of gym tights comes in a charming gift box, making them the perfect gift this Mother's Day.

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New Brand Alert: Natural Selection

We’re excited to introduce our newest brand, Natural Selection – a vibrant collection that blends Africa's rich cultures and landscapes with an adventurous spirit.

Elle & Elle has curated a stunning range of Natural Selection beach bags and matching beach wraps & pouches, perfectly complementing their summer line in Dubai.

Each piece makes a fabulous Mother's Day gift for any mom. Hurry, limited stock available – get yours now!

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Elle & Elle Featured Collection

  • Two vibrant parrots, one blue and one blue-yellow, sit on a branch among lush palms, evoking a tropical beach vibe against the sapphire and white striped backdrop of Natural Selection's
    Natural Selection
    AED 180.00
    AED 180.00
    Sold out
  • Lady holding the Amy Taj beach bag over her shoulders using the beige cotton straps. This bag is by Natural Selection featuring a leopard's head on a vibrant pink backdrop with teal and pink floral patterns. Made from durable material with waterproof lining and a cute blue tassel added for decoration.
    Natural Selection
    AED 220.00
    AED 220.00
    Sold out
  • The Sarong with Matching Wet Bag - Wild Oasis by Natural Selection features an illustration of six tall palm trees with lush green leaves and textured brown trunks set against a bright pink background, reminiscent of a vibrant sarong.
    Natural Selection
    AED 180.00
    AED 180.00
    Sold out
  • The
    Natural Selection
    AED 180.00
    AED 180.00
    Sold out
  • A hand holding a beach bag in the garden in front of pink flowers. The Beach Bag - Frangipani Parrots by Natural Selection is a colourful tote crafted from poly canvas, showcasing beige handles, a vibrant palm tree design with parrots, oranges, and pink hibiscus on pink and teal stripes. It features waterproof lining and a tassel charm on one handle.
    Natural Selection
    AED 220.00
    AED 220.00
    Sold out
  • A lady holding the Lush Leopard Jungle Beach Bag by Natural Selection featuring a leopard surrounded by green banana leaves, bananas and a blue parrot on the left. It's crafted with durable poly canvas and comfortable cotton straps plus a key chain with tassels.
    Natural Selection
    AED 220.00
    AED 220.00
    Sold out
  • Lady holding the Natural Selection's Beach Bag - Boho Taj by the handles in a garden. The bag showcases a vibrant pink background with yellow flowers and green leaves, all featuring an intricately detailed leopard face. This bold, colourful design is perfect for the beach or for a pool day.
    Natural Selection
    AED 220.00
    AED 220.00
    Sold out
  • The
    Natural Selection
    AED 180.00
    AED 180.00
    Sold out
View all

Customer Reviews

There is nothing cuter than seeing my husband and son sporting their matching Breazies on the beach or at the pool. My 6 year old couldn’t wait to wear his costume that matched his dads and always looks super proud!  The bright colours, fun patterns and awesome quality make these swim shorts a must have for those hot summer days- especially here in Dubai!

Carolyn Russell

I ordered my Bobums towels from Elle & Elle, a complete set for my family and I’m so so happy with the product and impeccable service! I had a query about the towel size and material which was answered right away. I’m so excited to see what else Elle & Elle has to offer. It’s about time Dubai sees more South African products! 

Leigh MacDonald

These are the absolute best towels to have as a mom. They fold so compactly, they take up zero space in your beach or pool bag and that’s not the best part... The prints and colours are SO amazing that you can’t wait to pull it out your bag and show it off. These are a game changer 💕

Sarah Edgecombe